Pokemon Go

The extraordinary success of Pokémon GO, which Niantic aims to relaunch through the introduction of new characters, the application has been used in the USA by an average of five million people per day for several months until the end of 2016: an outstanding result.


Pokémon Go is a new title designed to take advantage of increased reality. The project has been developing for two years in Niantic Labs, a software house that is part of Google's internal startup, but with Nintendo's close collaboration with The Pokémon Company.

Pokémon Go uses real-world information to allow players to hunt for Pokémon, trade them, and fight them. For example, what do you mean by finding a Bulbasaur at Shinjuku Station, or a Pikachu on the Eiffel Tower? To help in the game design and with the soundtrack there is also Junichi Masuda of Game Freak.

Nintendo of his own has made a wearable game for the game, the "Pokémon Go Plus", notifies the players of Pokémon with a flashing and vibrating LED. By pressing the LED you will be able to perform several actions, such as launching a Pokéball.

The extraordinary success of Pokémon Go, which Niantic aims to relaunch through the introduction of new characters, has seen how ever an initial peak and a subsequent decline in active users occur. In this specific case, however, the application has been used in the USA by an average of five million people per day for several months until the end of 2016: an outstanding result that may still be and is undoubtedly A great starting point for any updates or, better, for a new episode in the series.

Last year Pokémon Go achieved outstanding results, earning 950 million revenues in just under six months of presence on the market and over 500 million dowanlods only between July and August.

Shortly after the release of the latest update, with which 80 new Pokémon were added to the game, a new milestone was noted. Niantic has announced a global reach of 650 million downloads during the Google Developer Day at GDC 2017. Overall, Pokémon Go players have walked a total of 8.7 billion kilometers.

At GDC 2017, Niantic has told how he has changed the character style of Pokémon Go, the weather conditions in the game, and possible future additions

With a recent update that delighted Pokémon Go fans, Niantic introduced (among many things) the ability to customize their alter ego through new dresses, colorings and gadgets. This is a small addition, especially when compared to the arrival of so many new Pokémon Gold and Silver creatures, but for San Francisco, this is a key part to help you feel really part of the gaming world. Just creating the avatar and its design was one of the most interesting topics discussed at GDC 2017 by Dennis Hwang of Niantic. "Ever since Pokémon Go was still in the early stages of development, our idea has always been that the user should feel the adventure hero, and above all, to reflect with his avatar." Choosing to adopt a design of characters with more realistic proportions than those that the main Pokémon series used to over the years was criticized by more traditional fans at launching the application. Yet the appearance of Pokémon Go´s character has not always been what we know today, and the images presented by Hwang during the meeting showed how the game was about to adopt a much more familiar design for franchise enthusiasts.

The Pokémon Ruby and Sapphire characters were one step away from appearing in Pokémon Go.


Through a handful of old prototypes and discarded mock-ups, Hwang told how, at some point in development, the intention was to represent the avatar of the player in the form of a hologram, an idea that Niantic abandoned because too much abstract.

A little Ruby in Pokémon Go The male protagonist of Pokémon Ruby and Sapphire in a prototype of Pokémon Go.


But to attract the attention of those present in the hall was the fact that this hologram represented Brendan, the white hat hat of Pokémon Ruby, Sapphire and Emerald. In another prototype he saw May, his female counterpart. Developers may well have thought of using those characters as chunks during development, but in fact the decision to abandon that design and create a more "adult" avatar was actually tied to the public Pokémon Go was directed to. "In the original series, protagonists are much more childish because the games are aimed at a younger audience, but we wanted to get a generation of more adult fans," explains Hwang. The fear of the developer was that in such a game so strongly bound to the real world, dressing a child's childhood when he was an adult would risk to completely ruin the dive. However, it is clear that a single avatar is not enough to cover the huge ethnic and demographic variety among users of an application that has been downloaded more than 650 million times today. For this reason, Niantic would like to add more skin colors to his avatar in the future, and even choose a younger or older one.

  • It forces you to leave the house
  • Very easy to learn
  • Free to play
  • Menus unclear
  • Public awareness of the dangers of texting while driving has grown quite a bit over the last few years
  • Dropping lures in Pokémon Go might be a great way to make some new friends, but it can also be a crafty way to trick people into dangerous situations
Gameplay - 9
Graphics - 8
Audio - 6.5

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.